Trend pieces in lingerie can be a bit of a trap: half of what gets labelled a "trend" every January is really just last year's bestsellers repackaged. So rather than chase every headline, here's what's genuinely shifting this year — and what it actually means for what you put in your drawer.
Soft, unstructured shapes are having a real moment
Underwire is no longer the default. Bralettes, soft-cup bras, and lightly lined styles are showing up everywhere, not as a "no-support" compromise but as a genuine alternative for everyday wear. The shift is about comfort without giving up on looking considered — think delicate lace trims and structured straps on an otherwise soft cup. See our everyday collection for pieces built around this.
Rich, saturated colour over classic neutrals
Black, nude, and white aren't going anywhere — they're still the practical backbone of any drawer — but they're no longer the only choice people reach for first. Deep plums, emerald, and warm berry tones are showing up as genuine everyday options, not just occasion pieces.
Texture is doing the work colour used to do
Where a few years ago a piece stood out through colour or print, this year it's more often texture: ribbed knits, mesh panelling, satin finishes, and raised jacquard lace. It's a subtler way to make a simple set feel special, and it photographs beautifully without trying too hard.
Matching sets are being worn as outerwear, not just underneath it
This is less about underwear and more about how boundaries between lingerie and loungewear keep blurring. Slip dresses, camisole-and-short sets, and robe-and-chemise pairings are increasingly styled to be seen, at home or layered under outerwear, not hidden away. Our bedroom wear edit has several pieces built with exactly this double life in mind.
Hosiery is back as a styling choice, not an afterthought
Sheer tights and hold-ups have moved from "what you wear because it's cold" to a deliberate styling choice — paired with skirts and dresses to add texture and polish rather than just warmth. If you haven't revisited hosiery in a while, our guide on styling stockings and tights for every occasion is a good place to start, and our hosiery collection and hold-ups cover both the practical and the polished end of it.
What's genuinely worth skipping
Not every trend deserves a spot in your wardrobe. Ultra-niche micro-trends that cycle through social media in a matter of weeks rarely earn their price tag — they're designed to look exciting in a 15-second clip, not to hold up to repeated wear. If a piece only works for one outfit or one photo, it's not really a trend worth investing in; it's a prop.
The real takeaway
The pieces worth adding this year are the ones that genuinely extend what you can already do — a soft-cup bra that adds a comfortable everyday option, a textured set that elevates basics you already wear, hosiery you'd actually reach for more than once. Everything else is just noise dressed up as a trend.